The Path to Orchestrating Your Own Home Sale

If you’re thinking of selling your home on your own, I have some valuable insider tips to help you accomplish this task.

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So the market’s great and you decide to sell your home by yourself. What happens next?

First, you put a sign up, put some ads on the Internet, and away you go. Soon enough, people start driving by your home, knocking on your door, and calling you—even Realtors. Then perhaps you get a buyer that comes by, and they seem pretty serious...until you find out they don’t have any credit and would like you to hold the mortgage.

Then maybe your neighbor knocks on your door and asks if you’ll sell your home at a discount to their children because they don’t have much money.

These situations can be very frustrating, but should you give up on your dream of selling your home all by yourself? No you shouldn’t, because I have three valuable insider tips to help you pull it off without going crazy:

1. Make sure you market your home effectively. Many Realtors place their homes on Realtor.com, Zillow, and the MLS for their best results, but successful Realtors also place their homes on about 46 other websites on average. Statistically, over 92% of people start their home search online. You want to make sure your home is seen by the most number of people, so explore other places on the Internet you can advertise your home. You’d be amazed at the amount of traffic you can garner.

Make sure your home is seen by the most number of people.

2. Make sure your buyer is both pre-qualified and pre-approved for a loan. What’s the difference between the two? When someone’s pre-qualified, they’re only asked a few questions by a mortgage broker and based on that information, they’re told what their chances are for getting a loan. With a pre-approval, the buyer has actually made a full loan application and gone through the entire process—including checking their credit, income, tax returns, etc.

3. Remain objective about your home and the home selling process. If the buyer has a few negative comments, don’t get defensive. Try instead to acknowledge them and use that as a stepping point to highlight the positives of your home and how it benefits them.

If you have any questions or you’d like to see the other seven insider tips to help you sell your home on your own, don’t hesitate to give me a call or send me an email. In the meantime, don’t give up and keep in tune with the market. I look forward to hearing from you.

Keeping in Tune With the Market: Why Sell This Winter?

You may have heard that spring and summer are the best times to sell a house, but today, I’m discussing why this winter is a fantastic time to sell your house.

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Welcome to my new series, ‘Keeping in Tune With the Market.’ We want to use this series to bring valuable and relevant information to home buyers, sellers, and Realtors alike. The question we’re answering today comes from Amy Chen who asks, “I thought it was better to sell my house in the spring, but I’ve been told maybe I should consider selling my house in the winter. What do you recommend?’ There are three points I want you to consider about selling your home in the winter: 1. Prices are at or above what we experienced in 2006. The only difference is that we haven’t experienced a housing bubble like then. In fact, we have a very steady market. That’s because of…

2. Lack of inventory. This means as a seller, you’re going to be able to receive a higher price for your house due to greater competition among buyers, multiple offers, and interest rates.

3. Interest rates are very good right now. Even though rates have ticked up just a bit, buyers are still out there looking. They will continue to be out looking until rates really start to climb. At that point, they’ll have less buying ability due to paying more for a mortgage.

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High prices, low inventory, and low rates make now an optimal time to sell.

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As you can see, due to high prices, low inventory, and low interest rates, putting a home on the market this winter is a great idea because you never know what’s around the corner. An additional bonus point is that you can even gear your moving date to coincide with the timing you originally wanted.  For example, let's say you found a buyer in the late winter or early spring. You might be able to time your sale in a way that allows you to move in the spring or early summer.

We’d like to thank Amy for the question by sending her a $10 Panera gift card! 

If you have a question for me and I answer it in one of my videos, you’ll receive a gift card, too. Just give me a call or send me an email. I look forward to hearing from you!

What Is a CMA & Why Do You Need One?

What is a CMA? Why do you need one? I’ll go over the entire comparative market analysis process for you today.

Buying a home? Search all Long Island homes on the MLS

Selling your home? Get a FREE home value report

This month I’m answering a question from Evan Resnick, the winner of our $25 gift certificate. Evan asks, “What is a CMA and why do I need one?”

First of all, CMA stands for competitive market analysis or comparative market analysis. If you want to know what your home is worth, you would ask a real estate agent for a CMA. Some owners might want to use online home valuation sites, but that is a mistake.

If you are buying a car or something like that, it’s pretty easy to go online, look at similar products, and set a price. It is not so easy when it comes to setting the value of your home. Those automated home values do not take the many upgrades you have made to your home into account. They also have no way of knowing what features your home has that other homes do not. The other problem is that those automated values only look at sold properties.


When a Realtor does a CMA, they will look at several different kinds of properties. They will look at sold properties because that gives you a history of what homes in your area have sold for. However, they will also look at properties that are currently listed for sale (your competition) and homes that recently went under contract. If a home just went under contract, that tells you that the property was priced competitively.

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Realtors look at many different properties during the CMA.

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Your agent will also look at homes that did not sell, which are called expired listings. If a listing expired, you’ll know that those homeowners were asking for more money than what the market was willing to bear. In short, the market didn’t support the price they wanted for the house, and you don’t want to make that mistake when pricing your own property.


Once the Realtor takes all of these properties into consideration, they will come up with a proposed asking price for your home. They will also give you a selling price so that you know what you can actually get if you decide to put your home on the market.

A lot of the time, people might not be able to sell right away but would still like an idea of what their home is worth. That is no problem. A Realtor can still come by, look at your home, ask a few questions, and put together a CMA for you. If you wait for a year to sell, you can look at that CMA and see if it makes sense for you to sell in that market.

If you have any other questions about finding your home value, please let me know. If you have a question you would like answered in our next video (and if you want a chance to win a $25 gift certificate), please submit it to karen@homesbydonovan.com or text your question to 516-822-1442.

As always, if you need any help in the meantime, please don’t hesitate to reach out to us. We would be happy to help you!